WHERE BRANDS BECOME
CATEGORY LEADERS.
What is Covetable?
The most admired brands don't become coveted by accident.
They're the result of thousands of smart decisions.
Not one product. Not one campaign. Not one trend.
Every decision matters--from what a brand creates and how it positions itself to where it shows up, how it grows, and what it chooses not to do.
That's where I come in.
Covetable brings executive leadership experience across beauty, wellness, fashion, ad lifestyle brands to help leaders make the decisions that shape stronger brands and enduring demand.
From product and assortment strategy to commercialization, merchandising, retail partnerships, sales, positioning, and growth, I help brands make the decisions that define categories--not just compete within them.
Because becoming covetable isn't about chasing what's next.
It's about becoming the brand consumers choose, retailers champion, investors value, and competitors measure themselves against. This is where brands become category leaders.
Let's build something covetable together.
ABOUT ME
Kate Block
FOUNDER
I'm the woman you go to for building strong partnerships, aligning cross-functional teams, and translating insights into impactful programs that elevate sales. I am grounded in collaboration, operational discipline, and an understanding of what fuels long-term customer loyalty and growth.
My love for beauty, wellness, and fashion started early. As a child, I watched my grandmother care for her skin with intention and simplicity - an introduction to the transformative power of rituals in self-care.
As a teenager, my love of the finer things evolved into early entrepreneurship by necessity: I booked friends' appointments so I could do their hair and makeup to earn money for my homecoming and prom dresses.
Today, the same blend of strategy, curiosity, and discipline fuels my commitment to developing brands and products that make people feel confident and cared for.
I remain driven to create meaningful impact in an industry I've loved my entire life.
What really sets me apart? I care. Not just about the final product, but the brands I work with and the people along the way.
Throughout my career, I have had the privilege of collaborating with the world's most coveted brands, an experience that has culminated in the creation of Covetable:
Ready to get started?
Some Kind Words
TESTIMONIALS
straight from the horse's mouth:
“
Partnering with Kate was one of the best decisions we made for our business. She managed our account with a rare mix of sharp strategic thinking and genuine warmth- always three steps ahead, always finding creative angles no one else had spotted, and somehow making the whole process feel effortless and even fun. Covetable brings real expertise across the board, but what sets Kate apart is how much of a joy she is to work with. Kind, thoughtful, and endlessly generous with her time. I can't recommend her highly enough.
Jeanette Crutchfield
Director of National Accounts
RMS BEAUTY
“
Working with Kate has been a wonderful experience. She was always organized, responsive, and attentive to our store's needs while also being genuinely caring and thoughtful in the way she supported our business and represented her brands.
Katie Hammond
Founder & President
CAKE BOUTIQUE
“
ABC: Accuracy, Brevity, Clarity. That's been the hallmark of my 7+ year working relationship with Kate Block. As my direct contact at the sales agency representing the beauty brands we carried — including Kevyn Aucoin, Eve Lom, RMS Beauty, and L'occitane, to name a few, Kate was instrumental in helping us grow.
From consultation to training and building out effective, efficient systems, Kate brought the same qualities every time: speed, reliability, and follow-through.
Kate Block will not disappoint. That is my promise.
Chun Tom, Principal
BEACH BODY AND PERFUMES
“
Incoming.
Name, Role
BUSINESS
Newsletters
STAY UPDATED
